Independent Specialist
By 2020 linear broadcasting has transitioned very successfully. To develop their next-generation of multi-outlet entertainment services some broadcasters and pay tv operators require a further business transformation. Aligning their legacy linear processes with new digital services to provide new multi-outlet broadcasting requires new production solutions and media operations enabled by new IP technology and PaaS options.
Anything is possible, but where to focus? To achieve this with a positive ROI requires a strategic yet practical view.
Whatever the challenge, our independent approach and unique global experience gets new digital media management projects moving in the right direction. Complementing your in-house team with an objective outside view.
To scale up new digital media services whilst reducing costs, there are now a bewildering range of technology options. By aligning the existing core linear activities in programme production and acquisition, through media and channel planning to media operations and practical mam technology implementation we help our clients innovate their media services and improve quality whilst reducing costs.
Over the last 5 years Broadcast Innovation has been on the frontline with media and technology strategy, practical requirements prioritisation, RFP management and media project programme delivery in the following areas:
- Establishing an objective ROI for new technology investment in mam, news and sports
- Integrating advertising sales, media aquisitions and channel planning activities with production, post, promos and play out operations
- Improving media inventory management and financial planning
- Consolidating linear media operations in Broadcast and Catch Up with new VOD and OTT services.
- Increasing creativity and collaboration in programme making, news and sports
- Developing Digital Media Services as the PPG and content discovery replaces the EPG
- Improving workflow for Media Logistics, Validation and QC, Rich Metadata, Access Services and Subtitling
- Integrating Promotions workflow for broadcast and non linear
- Improving the productivity and accuracy in content packaging and rich metadata
- Dramatically reducing the unit costs of packaging, streaming and delivery for distribution.