ROI Part II. No Pain. No gain. In the green…

Posted by russell on Jun 24, 2016 in media articles

Last month I suggested that the return on investment (ROI) from media technology investment falls short if the benefit side of the equation is not fully explored and captured.  And how broadcasters are increasingly asking Broadcast Innovation to help them focus on the potential upsides whilst astutely balancing their legacy with potential new technology and services, improved workflow possibilities and on-screen improvements. To access new audiences and revenue requires an integrated approach that is lead by business requirements. In part 2...