ROI Part I. No Pain. No Gain. Securing ROI from broadcast and media technology investment

ROI Part I. No Pain. No Gain. Securing ROI from broadcast and media technology investment

As linear pounds turn to digital pennies, business driven technology investment is crucial to ensure broadcasters future success or even their survival...Projects big and small must deliver. TVB Europe’s expert contributors regularly recommend better value solutions, lower cost and reduced TCO. However, for many next generation projects the most challenging issue by far, is establishing the total return on investment (ROI). And agreeing how to monitor and deliver it.

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