ROI Part III – IBC 2016: Who plays and who pays?
Can we identify significant themes from this year’s IBC and link them to ROI? This year 1,800 innovators including 249 first timers took their chances and exhibited at IBC 2016. Some 430 speakers (including yours truly) contributed to the 100+ sessions at the IBC Conference. There were over 50,000 visitors. So many smart-people looking for smart answers and a better ROI....
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