Cloud Atlas – Where are we heading at the AWS London Summit 2019?
On Weds 7th May an army of young technologists marched in to the posh end of London’s Excel looking for some direction. Heads-down with smartphones out front and rucksacks on their backs, everyone headed for buzz-word city. A typical noisy Expo for AWS Partners was supplemented by 8 parallel AWS conference sessions held in 1000-seater auditoriums. Between these jam-packed sessions many thousands were on the move. AWS might aspire to move and exploit our big-data but, right now they could learn a bit about moving people too. Real people I mean, not virtual.
read more#Not at NAB….2017
Last year when I returned from ‘Lost Wages’, following a 15-year unbroken run of sore feet and scarce fresh vegetables, I resolved that next year I deserved time off for good behaviour. Last year NAB felt more like another planet than ever. What might I see from a safe distance that I couldn’t see on the front line?
read moreROI Part III – IBC 2016: Who plays and who pays?
Can we identify significant themes from this year’s IBC and link them to ROI? This year 1,800 innovators including 249 first timers took their chances and exhibited at IBC 2016. Some 430 speakers (including yours truly) contributed to the 100+ sessions at the IBC Conference. There were over 50,000 visitors. So many smart-people looking for smart answers and a better ROI....
read moreROI Part II. No Pain. No gain. In the green…
Last month I suggested that the return on investment (ROI) from media technology investment falls short if the benefit side of the equation is not fully explored and captured. And how broadcasters are increasingly asking Broadcast Innovation to help them focus on the potential upsides whilst astutely balancing their legacy with potential new technology and services, improved workflow possibilities and on-screen improvements. To access new audiences and revenue requires an integrated approach that is lead by business requirements. In part 2...
read moreROI Part I. No Pain. No Gain. Securing ROI from broadcast and media technology investment
As linear pounds turn to digital pennies, business driven technology investment is crucial to ensure broadcasters future success or even their survival...Projects big and small must deliver. TVB Europe’s expert contributors regularly recommend better value solutions, lower cost and reduced TCO. However, for many next generation projects the most challenging issue by far, is establishing the total return on investment (ROI). And agreeing how to monitor and deliver it.
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